4 Reasons You Need to Add Podcasting to Your Marketing Mix
Listen up, folks! Podcasting is something I used to avoid like crazy, but let me tell you, podcasting is blowing up in a big way and is something you absolutely have to check out.
I know, I know—podcasting feels so last decade, but the data shows that podcasting has been blowing up over the past few years and reaches some of the most valuable customers around!
It’s absolutely something you should consider adding to your marketing mix. Literally tens of millions of people listen to podcasts every month (and honestly, it’s almost 100 million people).
Let’s look at 4 reasons why I think YOU need to be podcasting, and then I’ll walk you through how to start your own podcast.
Tens of Millions of People Listen to Podcasts—And They’re Some of the Most Valuable Customers Here are just a few stats you gotta check out if you don’t believe me:
50% of all US homes are podcast fans
32% (90 million) listened to a podcast in the last month
22% (62 million) listen to podcasts weekly
(stats shift each year these are estimates of one point in time, but either way it’s a lot of folks!)
Okay, so that shows that a lot of people are listening, right? But are those people valuable?
45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
27% of US podcast listeners have a 4-year college degree – vs 19% for US pop
These are people who are making good money and are educated, who listen to podcasts. That's a valuable audience.
Podcast Listeners Are Loyal as Heck Podcast listeners are loyal as heck. They spend a lot of time listening to podcasts and listen to many different shows. Check it out:
Podcast listeners subscribe to an average of 6 shows
Podcast listeners listen to an average of 7+ different shows per week
80% listen to all or most of each episode
49% of podcast listening is done at home
These are people who live the podcasting life. They’re not just tuning in every now and then—they’re listening at home, regularly, and are loyal to the shows they love.
Podcast Listeners Are More Likely to Become Brand Advocates
Podcast listeners are super likely to become advocates for your brand. They’re more active on every social media channel, more likely to follow companies and brands on social media, and podcast ads make them aware of new products or services.
If that doesn’t sell you on podcasting, I don’t know what will! You’re talking about a group of people who are educated, who make good money, who are active on social media, and who are likely to become your brand advocates.
Podcasting Is Great for Your Marketing Mix
Podcasting is great for your marketing mix because you can use it for a lot of different reasons besides just reaching a new audience.
Here are a few different ways you can use podcasting in your marketing mix:
Podcasting creates a platform for connecting with influencers in your industry or in industries that you serve
Podcasting creates content! You can repurpose the content from your blog posts in a variety of ways—it’s an audio blog, and just like you repurpose your blog content across different platforms, podcasting has the same flexibility.
Podcasting turns you into the subject matter expert and shows potential customers and clients that you know what you’re talking about.
People tend to pay more attention to podcasts. When they listen, they focus on the topic and audio, perceiving you as more of an expert.
Your Podcast Checklist
Here’s what you need to think through before starting your own podcast:
What’s your purpose? What are you trying to accomplish?
Who is your audience? Who do you want to reach?
What’s your value offering?
What’s your vibe?
Once you’ve thought through all this stuff, it’s time to start preparing the episodes themselves.
Brainstorm your first 5 episodes
Come up with an epic name
Design your podcast cover image
Hit record!
And as far as distribution goes, there are tons of platforms that you can use. Spreaker is a great podcast platform to check out if you’re just getting started.
You Can Do This!
If you’re overwhelmed by the idea of starting a podcast, your marketing in general, and just aren’t sure where to begin let’s connect. Contact our team today and let’s talk about how we can create a marketing strategy that brings clarity to your marketing.
